IG ad → founding-member waitlist funnel · v4
The Forgetting Tax → Your Living Second Brain
The 15-screen next pass on v3, folding in every note. Endowed progress bar (no cold start), every screen fits with the CTA in view (no scroll), the curve and the concept/question are split onto their own pages, a content-source question and a processing theater are added, topics auto-advance, and copy branches on the user's own answers.
Superseded v3 (10 screens): 260707-funnel-v3 · Competitor teardown: Drive → Sales & Marketing → Research → Competitor Onboarding Funnels
▶ Start the walk-through
Endowed progress bar, no numeric label
Split memory curve: forgetting on S5, coral reset on S11
Concept (S9) and question (S10) on separate pages
S10 themed like real REPS training
S13 processing theater → tap to reveal
Answers thread through → personalized reveal
1 Bridge→
2 How often→
3 Where from→
4 Remember?→
5 Forget curve→
6 What now→
7 What for→
8 Topic→
9 Save+concept→
10 The rep→
11 REPS curve→
12 Echo does rest→
13 Processing→
14 Reveal→
15 The ask
Screen 1
Bridge
Stop doomscrolling / bloom scrolling. Endowed bar, 90s promise, no-credit-card line. No scroll.
Screen 2
How often
4 opts incl. "a few times a month" (selective-headspace reframe). Number = "ideas", not "moments".
Screen 3
Where you find it
Multi-select sources (mirrors app Q1). Feeds the "Echo does the rest" copy.
Screen 4
How much you remember
Clearer phrasing, question only. Branches the S5 curve copy.
Screen 5
The forgetting curve
Own page (no scroll). Branched copy: "most of it" gets ceiling framing. Split-curve 1.
Screen 6
What you do now
Bookmark-and-forget. "Saving was never the problem. Remembering is."
Screen 7
What it's for
Motivation Q. Feeds the reveal caption.
Screen 8
Topic pick
6 topics, tap to auto-advance (no "Try"). Seeds the demo + reveal.
Screen 9
Save + concept
Tap a card (= save) → Echo extracts the concept. "In-app you save your own."
Screen 10
The rep
Its own page, themed like real REPS daily training (teal-for-correct).
Screen 11
The REPS curve
Callback to S5's chart, coral reset draws. Branched payoff. Split-curve 2.
Screen 12
Echo does the rest
Names the sources they picked. Done-for-you assemble.
Screen 13
Processing theater
3-phase loader → hides → glowing "Reveal my Second Brain" button. Builds excitement.
Screen 14
The reveal
Founder's real galaxy, blooms gradually. Caption weaves in their topic + motivation.
Screen 15
The ask → you're in
Email-primary, safety-net, uncapped cohort. Submit → in-place confirm + referral.